augustnoa Bags

Founded in 2021 by Ally Lei, augustnoa has been on a mission to change daily-carry and travel bags. The driving force behind the brand is an unwillingness to compromise on function, style, and sustainability. The original (now the "classic") noa backpack started this journey and paved the way for the entire collection. Designed to transition from travel to commuting and daily routines the noa bag became the "do-it-all" bag. The materials began their cycle as water bottles and were recycled to create something incredible. Since then, the collection has grown and so has that mission. Each bag and accessory augustnoa brings uses recycled materials from plastic bottles to shirts, breathing new life into otherwise discarded waste.

The name augustnoa stems from the Ally's journey in life that brought this brand to be. This was a new beginning for her as much as it was a new beginning for the discarded materials that create these bags. We hope her story inspires you to chase what you're after the way it inspired her to bring this collection to life.

The goal has always been to create functional pieces with a purpose. In our collection of augustnoa bags I think you'll find that goal has been met, if not exceeded. Each bag has a purpose and that purpose is clearly defined. You'll find a bag that fits your own goals, purpose, lifestyle, and needs. At the end of the day a good bag does more than just look the part, it makes everything feel effortless. Find out how augustnoa can be your new beginning.